With the number of smartphone owners exceeding one billion worldwide, there has been a positive and negative effect on mobile application developers and their customers due, in part, to the competitiveness that arises from a crowded market.
On the upside, the consumer and the enterprise have unprecedented access to smart devices, which proves a fertile ground for companies to reach this mass mobile audience. As of September, Apple's App Store counted more than 21 billion downloads in 2012, a 74 percent increase over 2011, according to Gartner Research.
But for companies to successfully monetize their mobile apps, their product must, for one, be visible, and also fit a specific need of the customer, by offering as personal an experience as possible. In ABI Research's latest competitive assessment of mobile application development Apple's App Store was named the leader, with Google coming in second, and Microsoft third.
While Apple led the pack for its market share, and its ability to
Source:-destinationcrmOn the upside, the consumer and the enterprise have unprecedented access to smart devices, which proves a fertile ground for companies to reach this mass mobile audience. As of September, Apple's App Store counted more than 21 billion downloads in 2012, a 74 percent increase over 2011, according to Gartner Research.
But for companies to successfully monetize their mobile apps, their product must, for one, be visible, and also fit a specific need of the customer, by offering as personal an experience as possible. In ABI Research's latest competitive assessment of mobile application development Apple's App Store was named the leader, with Google coming in second, and Microsoft third.
While Apple led the pack for its market share, and its ability to
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