Develop Content for Each Stage of the Sales Cycle

Develop Content for Each Stage of the Sales Cycle

1. Digital Marketing Program a provide solutions to improve your target audience’s day-to-day work environment, business results, and quality of life
2. Be helpful and of value to your target audience
3. Build trust and credibility in your brand
4. Help your target audience develop an emotional connection to your brand
5. Build the case for your solution
6. As part of your 2013 content strategy, focus on crafting content for your most important and profitable segment. These are the customers you know and understand well, and the ones that can have the biggest and most immediate impact on your bottom line.
7. Break the content you create into three phases: cold (attract), warm (nurture), and hot (convert). While the graphic below can serve as a guide in your content development, content marketing is not black and white—there is overlap. What’s important is that the most relevant content is available to your audience at the right time, whether they find it themselves on your website, or receive it via your lead nurturing program.  

Source :-B2C

Digital Marketing Trends for 2013

2012 was a watershed year in automotive digital marketing, as marketing automation systems became more common, enabling users to send a higher volume of more relevant messages to customers and prospects. What will 2013 bring? Which techniques and technologies will still be relevant and which will fade into the background?

Don’t get lost in big data.

Auto manufacturers and dealers are now collecting a lot of data, and it’s easy to get overwhelmed by the volume. They need to keep their eyes on the prize: using that data to convert leads to sales. Often, behavioral data is a good place to start and helps avoid analysis paralysis. For instance, use predictive models to determine which prospects are ready to buy (versus those who are still shopping) based on their email clicks and website visits, and then send an offer designed to get them into the showroom so salespeople can close deals. Behavioral data is a goldmine in terms of determining the right timing and the most relevant offers for a customer segment.

Mobile is the new black.

Automotive brands and dealers need to be where their customers are, and increasingly that’s on mobile devices. Mobile device sales exceeded laptop sales for the first time in 2012. Marketers need to adjust to this new world with websites and emails built using responsive design techniques, which ensure they can be viewed correctly on different sized screens—even small smartphone screens. Also consider chat; while many dealers seem to think chat is on a downward trend, we disagree. Anyone who’s taking the initiative to chat with a dealer is a good lead. The difference today is that customers are more likely to be chatting from a mobile device. Make sure your chat technology can support the mobile channel.

Source:Dealermarketing

Mobile App Developers Face Benefits, Pitfalls in 2013

With the number of smartphone owners exceeding one billion worldwide, there has been a positive and negative effect on mobile application developers and their customers due, in part, to the competitiveness that arises from a crowded market.

On the upside, the consumer and the enterprise have unprecedented access to smart devices, which proves a fertile ground for companies to reach this mass mobile audience. As of September, Apple's App Store counted more than 21 billion downloads in 2012, a 74 percent increase over 2011, according to Gartner Research.

But for companies to successfully monetize their mobile apps, their product must, for one, be visible, and also fit a specific need of the customer, by offering as personal an experience as possible. In ABI Research's latest competitive assessment of mobile application  development  Apple's App Store was named the leader, with Google coming in second, and Microsoft third.

While Apple led the pack for its market share, and its ability to

Source:-destinationcrm